AI-Customer Value Co-Creation Behavior: Scale Development and Validation
首發(fā)時(shí)間：2025-10-22
Sun Wei, male, Han ethnicity，born in November 1978 in Huanggang, Hubei Province,is an associate professor and master's supervisor, and also serves as the Director of the Case Teaching and Research Center for MBA programs.
MA JialinMA Jialin(2001 -), female, from Zhoukou, Henan Province, holds a master's degree. Research direction: Service marketing
Abstract：This study establishes a contextual definition of AI-customer value co-creation behavior, develops its measurement scale, and validates the scale\'s reliability and validity. First, the conceptual boundaries of AI-customer value co-creation behavior were defined through literature analysis. Grounded theory methodology was employed to analyze interview transcripts and online textual data, resulting in a multidimensional construct comprising four dimensions: foundational behavior, collaborative behavior, extended behavior, and relational behavior. Second, measurement items were developed for the initial scale based on grounded theory findings and existing measurement instruments. Finally, empirical validation confirmed the scale\'s psychometric properties. Results demonstrate that the AI-customer value co-creation behavior scale exhibits robust reliability and validity.
keywords： Marketing Artificial Intelligence Value Co-creation Behavior Grounded Theory Scale Development and Validation
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AI-顧客價(jià)值共創(chuàng)行為：量表開(kāi)發(fā)與檢驗(yàn)
Sun Wei, male, Han ethnicity，born in November 1978 in Huanggang, Hubei Province,is an associate professor and master's supervisor, and also serves as the Director of the Case Teaching and Research Center for MBA programs.
馬家琳 1MA Jialin(2001 -), female, from Zhoukou, Henan Province, holds a master's degree. Research direction: Service marketing
摘要：本研究立足于人工智能情境界定AI-顧客價(jià)值共創(chuàng)行為的內(nèi)涵與維度、開(kāi)發(fā)其量量表，并驗(yàn)證量表信效度。首先，基于相關(guān)文獻(xiàn)界定AI-顧客價(jià)值共創(chuàng)行為的內(nèi)涵，使用扎根理論方法分析訪談和網(wǎng)絡(luò)文本資料，形成由基本行為、協(xié)作行為、延伸行為、關(guān)系行為等4個(gè)維度構(gòu)成的多層次概念。其次，依據(jù)扎根理論研究結(jié)論并借鑒相關(guān)測(cè)量量表編寫測(cè)量題項(xiàng)，開(kāi)發(fā)初始量表。最后，實(shí)證驗(yàn)證量表信效度。結(jié)果表明，AI-顧客價(jià)值共創(chuàng)行為量表具有良好的信度和效度。
關(guān)鍵詞： 市場(chǎng)營(yíng)銷 人工智能 價(jià)值共創(chuàng)行為 扎根理論 量表開(kāi)發(fā)與檢驗(yàn)
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